IDEAL AUDIENCE MEMBER

As our artist fits into the Indie acoustic genre, our typical ideal audience member will be a female aged 17 as, from looking at Lewis's and other Indie artists demographics, this fits the profile the best. They would have to have previous knowledge of what the conventions are regarding indie acoustic; so, emotional and personal lyrics, solo instrument which is usually a guitar or, on some occasions, piano. The girl would be able to relate to his lyrics in some form; most typically in a relationship situation. Also, the girl would be around a similar age to the artist and be able to relate her lifestyle or adapt her lifestyle around him.