He has over 35 thousand followers on twitter who are able to receive constant updates about his life and next music projects. A quick look at his followers and it was apparent that the majority of them were teenage girls.
He has over 45 thousand subscribers on his youtube account and well over 4 million views and uses the social network as a platform to share his stuff with the world. The song Windows by Lewis Watson (the song to which we will make a video to) already as a video on YouTube and has over 80,000 views and lots of comments. I looked into who commented on his video and the majority were girls which made sense in relation to his twitter followers although some comments were by people who can relate to his songs and are similar to him. I then looked into the demographics of the video and that showed that mainly Females aged 13-24 years old had listened to it but that males aged 13-17 have also watched it too. His music is popular within the UK, Ireland and even Australia, he just recently got back from a little tour there.
I also had a look into how the people that watched his video cam across it and the majority was linked from either other videos of his, his twitter/facebook or from a google search.
His facebook like page has nearly reached 24 thousand likes which is a huge amount, and the majority of this likes come from females aged between 13 and 17. It also shows that the most popular like location is in the UK and is London. More people than ever are talking about him and he shares a lot of photos and gig information through this page so it keeps everyone up to date.
He has many social media platforms to use to reach out to his fan base which evidently are the ones that are most likely to use this sites.
