Arctic Monkeys were formed in 2002 in a suburb of Sheffield called High Green. They are an English indie rock band who consist of four current members and have released five albums, four of which are studio albums and the other is a live one. As a band they are known as one the first group of acts that via the internet have come to the public attention, this created speculation from commentators that there was potentially a change in the way new bands are promoted and marketed. Unlike the majority of other musicians, the band allowed their fans before deciding to purchase it or not to actually listen to the entire album instead of samples on their website. They are a very successful band as they became only the second band in history to debut four albums in a row at the top of the charts and they've still got a lot of music left in them with there most recent performance broadcasted to millions at the closing ceremony of the Olympics. They are represented essentially as a band across all their media texts with Alex Turner, the lead vocalist usually standing further forward then everyone else. In a way they are represented as 'jack the lads' and come across quite old fashioned in the way the photos are edited as they look like they're taken on film cameras and even the clothes they wear and even the hair styles they sport. I think this is done on purpose for the bands image as their sound is reflective of this style.