Beyonce herself is heavily portrayed in the media across all platforms and mainly for good reasons, I can say this because I've never personally read a bad story on her, or ever seen a bad picture of her in any magasines, online articles on blogs or on tv channels to name a few. In fact the only bad one I can remember/think of is the rumored fake baby bump. Also unlike hundreds of celebrities she hasn't been lured in by the openness of twitter although she does have an account with over 5 million followers she's only tweeted 4 times and doesn't bring attention to herself and share really personal stories and photos on the site which could be a factor to why she mainly has really good press. If you type 'Beyonce' into google you are presented with 'About 213,000,000 results in 0.15 seconds.. basically a lot. The top result is her official site which is her way of keeping her fans up to date with her personally.
She is represented across all her texts as a new mum, a wife, an actress, a singer and a woman with lots of sex appeal. This is done through mise en scene, her outfit choices, make up, hair and even facial expressions within photos across cross media platforms. In a lot of photo shoots she is portrayed typically as woman are in magasines, wearing little clothing to ooze sex appeal while still capturing her fierce personality and reaching out to both women and men as women want to either be her or look similar to her and men essentially fancy her. The reasons behind choices in editing, and costume, props, make up and hair in images of her are to portray her as Beyonce, the image that she wants the world to see of her through the media. She's airbrushed and edited in photos to be almost unreal with flawless features and curves.
I've actually been to a Beyonce concert and her performance as a whole definitely did not disappoint. Her choices of costume for her concert sets are very sexy but look like something performers wear as well. They are all very short, and very eye catching as they are sparkly and in your face so that she is the center of attention on the whole stage as it is usually a big stage this is necessary because she needs a lot of stage presence. Her stage name is also Sasha Fierce so these choices in outfits could be to represent that. The reasons behind choices in camera, editing, set, costume and props in her music video Run The World (Girls)..