Jake Bugg is a singer songwriter from Clifton in Nottingham, the genre of his music is folk/country with a real old fashion sense of rock and roll as his songs straddle melancholic folk and bluesy rock. He's sound is distinctive and at the age of 18 his music sounds a lot older than he is. He is influenced by Bob Dylan, The Beatles, Oasis and Jimi Hendrix and has been playing the guitar since he was 12 years old. As a relatively new face onto the music chart scene he has already performed at festivals and supported acts such as The Stone Roses, Lana Del Rey and Michael Kiwanuka, and after reading some articles online it's clear the media feel that he is set for big things. As an artist he is represented to be 'the next dylan' and a definite one to watch with his debut album coming out on the 15th of October this year. In photos of him, Jake is shown to be a teenage boy and in many of the photos I've seen of him he has his guitar in hand which portrays his singer/songwriter character. He's represented to be a casual guy and some what easy going as he dresses in jeans and hoodies. In some pictures his dress sense comes across as quite old fashioned and 'vintage' and so does his hair. This goes well with his sound as well and Jake himself said that 'I would of liked to be born in the 60's' this statement fits in well with the image that is represented of him. In newspaper articles he seems down to earth and honest and not big headed even though the interviewers tell him he is set for big things. This cool persona makes him well liked and easy to relate to. The image created is then portrayed throughout his gigs as essentially what you see is what you get, in pictures he wears casual clothing and in gigs he doesn't change his image. The photos are edited to give off an old fashioned feel and are quite soft images.
In his video for 'Lightning Bolt' the reasons behind the choices in camera, editing, set, costume and props.
