1. How old are you?
2. Do you listen to music from the indie genre?
3. Define what you think the indie genre is.
- independence
- a genre full of music which can't be described solely as rock for example
- chilled/arty
- a genre which chooses to be against the mainstream. They usually create music which is not altered by a computer and the sounds usually come straight from the instrument.
- a diverse genre that combines aspects from rock, acoustic and country.
- music that is not part of the mainstream conventions
- experimental music
4. What do you expect to see in a indie music video?
- vintage
- nothing specific
- orange tints, an individual artist and conceptual imagery
- lots of 'indie' clothing, for example casual attire
- the artist playing/performing
- acoustic instruments, big emphasis on guitars
- outside setting, either in a little town or at the countryside/beach
- unique concepts
- give of a retro feel, look as if it was filmed back in the 60's on film reel
5. How do you get your music?
From looking at the results we have collected, it is clear that the optimum age is between 18-24 however there is still a high interest with 15-17 year old. This correlates with our artist demographics research. Therefore, this age range is our target audience. As we asked the audience what they thought expected to see in an indie music video, we wanted to find out what they believe the indie conventions in a music video are so we can cater our music video to their needs. The most popular way our audience get their music is from Itunes and CD's, therefore we will have to offer bonus features for our digipack to be a success. Doing this gave us an insight to our audience and what we have to do to meet their criteria.
