FOCUS SHIFT

Another micro element my group wish to use within our music video is the effect of macro/close up focus shift. In a frame the camera changes focus from one object to another, usually from the effect of zooming and refocusing on a specific object. This technique not only looks very effective, it allows the footage to flow very smoothly and therefore engages the audiences attention to specific areas at certain points throughout. The video below, named 'Beautiful Clutter' incorporates this effect very well. The outcome is a beautiful filmed piece, and the content relates to what we want to film in our music video as vintage/retro objects such as film cameras feature in it and the whole product gives of a vintage vibe. I really like most if not all of the shots in the video and hope we can recreate some similarly effective shots in ours.