To be able to apply the concept of narrative theory to videos within my genre I'm going to look at a couple of indie music videos to gain a better understanding on how the narrative is portrayed and how the audience is positioned to identify with.
Kate Nash - Foundations
The video for the song shows the day 'and I know that I should let go but I can't..' They're holding hands just before these lyrics and then they stop holding hands during the words let go. There is also aspects of stop motion editing effect in the video as well which is relevant to us as as it is a technique we are thinking about using. The narrative is structured to be a casual, average day showing the relationship of the pair which relates to the lyrics as the artist talks about the 'cracks in our foundations'. Another reference to the lyrics is when she opens the fridge which is full of beer, and sings the lyrics 'have another beer then..' and where she says about being wound up, there is a footage of a toy being winded up. She's singing to the camera while still interacting and doing other things during the video. The conflict is basically about their relationship not going so well which is slightly reflected in the video when the socks separate and when they stop holding hands.
