24/06/2012

ANALYSIS OF SEAN PAUL - TEMPERATURE


In this video we see the artist, Sean Paul, sing with dancers going through the seasons using a thermoset to connect them all together. He dances closely to female dancers throughout who are dressed accordingly to each season. The first season is centered around autumn with leaves blowing around and colours that are associated with this season. The temperature then drops on the thermoset until it freezers as it gets colder he's then in the snow all dressed in white. The third set is in the rain, with umbrellas focusing on the symbols of spring. Lastly we see him at a tanning studio, this set centered around summer. The colours used in each season, symbolise each one, for example the use of white clothing and set link with winter because snow is white. The genre of this music video is R&B and dancehall, with conventions of this genre generally being the singer surrounded by girls. The song lyrics and the video connect because of temperatures in each season and the thermoset connecting each scene together and linking the video to the song title as well. The lyrics of this song fit well into the genre and the image he portrays as he talks about girls throughout the song saying things like 'I wanna be keepin' you warm I got the right temperature for shelter you from the storm Oh lord, gal I got the right tactics to turn you on, and girl I...'. The song lyrics suggest he is a ladies man or even a player, as he says 'When you roll with a player like me... with a bredda like me girl there is no other'. The video starts with a close up on a thermoset with the temperature level there. There lots of cuts between shots of him, girls dancing and a thermoset with a range of close ups and long shots. I think the woman is represented to be more of an accessory in this video, especially in relation to the lyrics as well. By wearing sunglasses throughout a sense of connection is lost between him and the audience as there is no eye contact and in some clips he is facing directly towards the woman. Personally I think this video and the song links together well, and I like how it flows through the seasons with all the mise en scene connecting well to each one. I also think it's effective how when he says 'shelter you from the storm' he's sheltering a woman from the rain under an umbrella.