Richard Dyer, is an English academic specialising in cinema. His star theory argues that we look up to stars and that a star is constructed like a band made up of elements like image, style and characteristics.
Stars as constructions... They are constructed, as artificial images through magazines, music, films and advertising. As a consumer we prefer it if the artist creates themselves instead of the record companies grooming them, this also helps them have a unique selling point which is good to have as it makes them different.
Industry and audiences... To make money stars are manufactured to make money from the target audiences for record labels. Record labels have to cater to different audiences as there are niche and whole markets of audience who desire something else.
Ideology and culture... Forms of media, such as online blogs and magazines are dedicated solely to celeb gossip, this is where fans can keep up to date and in the know about the lives of their favorite stars. Stars may also begin a fashion trend whether it be a hairstyle or clothing which is copied by the audience as well as this certain stars have cultural values and attitudes that audiences may share.
Character and personality... Stars are presented as real human beings, and they are representations of the contradictions that are in the music industry. We read about stars, see photos of them in magazines and as an audience we feel a little closer to them. Now we can also see their daily life in real time on social media platforms.
